Tag Archives: advertising

Seeking Copywriter

AKC Marketing is looking for an individual to assist in day-to-day copywriting for one or more accounts. As an agency whose brand is centered on doing what we promise, certain expectations must be met by all associates. A few things … Continue reading

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PRSA 2012 Awards of Excellence: Call for Nominations!

Public Relations Society of America (PRSA) of Central Iowa members: Recognize fellow members by nominating them for an award! Through its individual awards program, the PRSA Central Iowa Chapter annually recognizes individuals in four categories who have made outstanding contributions … Continue reading

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A different kind of green

Kermit the Frog sang in 1970 “it’s not that easy being green” in his hit song ‘Bein’ Green’ – but some of today’s top corporations are coming up with some innovative ways to contradict those lyrics he sang more than … Continue reading

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Dear Sophie

We all learn early on in any advertising course you take, that there are many things you can appeal to in order to try and connect with your audience.  One of the strongest ways to reach your audience is to … Continue reading

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Tempting… isn’t it?

So let’s call today Temptation Tuesday. What tempts you? Do you usually give in? What tempted you to click on our blog post today? We’re glad you did! Temptation is defined as: temp·ta·tion/tempˈtāSHən/Noun 1. A desire to do something, esp. … Continue reading

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Mass Mobile Couponing

Coupons, coupons, coupons! From TLC’s reality show. “Extreme Couponing” to mass group coupon sites like Groupon and LivingSocial, it’s no surprise that more consumers are jumping on board with the trend to save a few bucks here and there any … Continue reading

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“Marketing to Men” Study Defies Stereotypes

It’s an ongoing debate in the world of advertising when determining on who to target for sales of big-ticket items – the men or women? Jacobs Media surveyed 13,140 male and female respondents of radio listener databases of 40 rock, … Continue reading

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The Evolution of Mobile Devices

We’ve come a long way in a short period of time, from the “Zack Morris phone” (a huge, old-fashioned cell phone), when it was considered a luxury to carry a cell phone to today where over 70% of the world’s … Continue reading

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Breaking Records

Recognition, self-satisfaction, superiority – needs we all have and strive for and also the underlying reasons for why people and now companies might have the initiative to want to break world records. Many companies have been jumping on the bandwagon … Continue reading

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A Guide to Social Media Icons

Social media is an integral part to any business these days and it’s becoming increasingly apparent with the overload of social media icons we see on various websites. As with any business, an icon/logo is used to represent the product … Continue reading

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