Category Archives: Marketing Monday

Earth Day: Sustainability

Earth Day, a day intended to inspire awareness and appreciation for the Earth’s natural environment, reminds us that we must find sustainable solutions to our everyday practices; it is no longer adequate (though we suppose it never was) to simply … Continue reading

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Marketing Monday: Celebrate!

Rejoicing your brand is not a new concept, Oreo cookies have their own national holiday on March 6th but, in an industry which constantly strives for the biggest and boldest ideas, it is easy to lose sight of the simplest … Continue reading

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AKC Marketing awarded three 2012 PRIME Awards

The 2012 PRSA PRIME Awards, hosted by the Public Relations Society of America Central Iowa Chapter, took place last Thursday, April 19 at the Blank Park Zoo, and AKC Marketing was honored to be the recipient of three awards in the … Continue reading

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Discover who is sitting right next to you

Picture this. You are 1,000 miles away from home on a business trip, and little do you know, your best friend from your freshman year in college who you haven’t seen in years is in that same very city, just three … Continue reading

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‘Tis the season!

Here at AKC, we have officially gotten into the holiday spirit! First thing this morning, we tuned our office radio to Lite 104.1, which has provided us with nonstop holiday music throughout the day in the background as we work. … Continue reading

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Happy Halloween!

Why did the Vampire subscribe to the Wall Street Journal? He heard it had great circulation. There are all sorts of traditions when it comes to any holiday. As with any tradition, these common practices often vary by family, community … Continue reading

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Social Media Week 2011

The week all social media gurus have been waiting for is here… Social Media Week 2011! According to the official Social Media Week website, the week was first celebrated in 2009 and was created to serve as “a global platform … Continue reading

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Creative Advertising (with bacteria & fungus)

Creativity is all around us. Many of us live and breathe it.  A month ago, we wrote about a creative Coca-Cola billboard and how they used Fukien tea plants and recycled coke bottles as the materials for the billboard.  The days … Continue reading

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Dear Sophie

We all learn early on in any advertising course you take, that there are many things you can appeal to in order to try and connect with your audience.  One of the strongest ways to reach your audience is to … Continue reading

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Event Swag 101

Think back to the last time you attended a conference; did you walk away with a nice, branded bag full of swag from trade show participants, sponsors and organizers? Most likely, the answer is yes. Embroidered apparel and promotional merchandise … Continue reading

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