Category Archives: Lely USA

2013 Golf Industry Show!

We have begun the New Year by preparing our clients for the fast approaching 2013 Golf Industry Show in San Diego. Members of AKC will be attending the trade show Feb. 6 and 7 along with clients Becker Underwood Turf … Continue reading

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AKC Marketing wins three MarCom Awards, including Platinum

The 2011 MarCom Awards winners were released this week, and we are excited to announce that AKC Marketing took home three awards for the Special Event, Marketing Promotion Campaign and Brochure/Sales Promotion categories.  The MarCom Awards is an international creative … Continue reading

Posted in Advertising, Agriculture, AKC Marketing, AKC Propaganda, Latham Hi-Tech Seeds, Lely USA, Show and Tell Tuesday, Think Big. Market Bigger. | Tagged , , , , , , , , | Leave a comment

June Dairy Month

Last Friday, we talked about the new Food Guide Pyramid, originally developed by the U.S. Department of Agriculture in 1992, and how a new trendy My Plate icon is replacing it. You may have noticed that with this new icon, … Continue reading

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Humanize Your Story

As we’ve mentioned before it’s crucial for businesses to recognize the importance of including video marketing in their Internet marketing and social media strategies. Video in itself is a very captivating medium. It’s a great way to tell a company’s … Continue reading

Posted in Advertising, Consumer Scope, Customer, Lely USA, Show and Tell Tuesday, Social Media, Think Big. Market Bigger., Video | Tagged , , , , , , | Leave a comment

More Video, Please!

It’s the fastest growing site in Internet history, exceeds 2 billion views per day (double the prime-time audience of all 3 major US broadcast networks combined) and the average person spends 15 minutes a day on this site…so what website … Continue reading

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Celebrating Client Success

A few weeks back, we reflected on the things we are thankful for – Our Associates, Our Clients and Our Future. In 2011, we’d like to forge ahead, keeping those three things in mind, celebrating our team members, our client … Continue reading

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Our robotic dairy client, Lely USA, earns front-page feature….and then some

Anytime you can get help a client receive feature coverage of their company on the business page of the state’s leading newspaper (and Web news site), that’s a good thing. When that story ends up running on the front page, … Continue reading

Posted in Agriculture, AKC Propaganda, Branding, Lely USA, Media Relations, PR, Uncategorized, Video | Leave a comment

An e-newsletter that mooooooves markets

AKC this month launched a digital newsletter for its client, Lely USA, delivered via opt-out email to more than 1,700 dairy industry professionals across the country. The publication title, called Lely Life, reflects the market position of the company – … Continue reading

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Dairy media take part in robotic farm tour

AKC Marketing client Lely USA embarked on a two-day tour of 5 dairy farms in Iowa, Minnesota and Wisconsin that all milk their dairy herds with Lely Astronaut A3 robotic milking systems. AKC invited two key dairy industry editors–Karen Lee … Continue reading

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Lely USA

Technical content, with all the painstaking detail combined with clear, functional imaging and masterful organization, is one of our specialties. This product spread for Lely USA helped the company upgrade its golf equipment presentation to the trade, resulting in higher … Continue reading

Posted in Agriculture, Direct Marketing, Lely USA, Print, Uncategorized | Leave a comment