Category Archives: Direct Marketing

2013 Golf Industry Show!

We have begun the New Year by preparing our clients for the fast approaching 2013 Golf Industry Show in San Diego. Members of AKC will be attending the trade show Feb. 6 and 7 along with clients Becker Underwood Turf … Continue reading

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How’d that ad know my gender?

Ten years ago, the sci-fi film starring Tom Cruise, Minority Report, hit the big screen, leaving audiences in awe of the potential possibilities of the future. In the years since its release, the below scene has remained front-of-mind for advertisers … Continue reading

Posted in Advertising, Direct Marketing, Friday Fun, Think Big. Market Bigger., Video | Tagged , , , , , , , , | Leave a comment

“Marketing to Men” Study Defies Stereotypes

It’s an ongoing debate in the world of advertising when determining on who to target for sales of big-ticket items – the men or women? Jacobs Media surveyed 13,140 male and female respondents of radio listener databases of 40 rock, … Continue reading

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Snail Mail Delivers Results and…Recipes

Social media is all the rage these days and is becoming more essential for companies to reach out and engage with their customers. But what about snail mail – direct mail marketing, is it still a viable way to connect … Continue reading

Posted in Advertising, AKC Marketing, Customer, Customize, Direct Marketing, Latham Hi-Tech Seeds, Print, Show and Tell Tuesday, Social Media | Tagged , , , , , , , , | Leave a comment

An e-newsletter that mooooooves markets

AKC this month launched a digital newsletter for its client, Lely USA, delivered via opt-out email to more than 1,700 dairy industry professionals across the country. The publication title, called Lely Life, reflects the market position of the company – … Continue reading

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Lely USA

Technical content, with all the painstaking detail combined with clear, functional imaging and masterful organization, is one of our specialties. This product spread for Lely USA helped the company upgrade its golf equipment presentation to the trade, resulting in higher … Continue reading

Posted in Agriculture, Direct Marketing, Lely USA, Print, Uncategorized | Leave a comment

Latham Hi-Tech Seeds

If you’re a corn, soybean or alfalfa grower in the upper Midwest, Latham Hi-Tech Seeds probably is your seed partner…or your neighbor’s. In business since 1947, Latham is a unique company: a true family owned, independent seed company that partners … Continue reading

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Lely USA

Lely USA is a part of the world’s leading robotic dairy equipment manufacturer. Lely innovation and technology help dairy farmers manage their milking operations, right down to the quarter-udder. The result is not only improved profit per unit of milk, … Continue reading

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