Category Archives: Agriculture

Happy THANKSgiving from AKC

“Give thanks for unknown blessings already on their way.”  ~Native American Saying Thanksgiving is a time to give thanks for the many blessings in our lives. Here at AKC, we have much to be thankful for. We are thankful for … Continue reading

Posted in Agriculture, AKC Marketing, Wednesday Happenings at AKC | Tagged , , , , , | Leave a comment

#FoodThanks and Thanksgiving

What are your family’s Thanksgiving food staples? Turkey? Cranberry sauce? Mashed potatoes? Stuffing? Have you ever taken the time to think about where the food on your table at Thanksgiving comes from? If you have kids, do they know that their … Continue reading

Posted in Agriculture, AKC Marketing | Tagged , , , , , , , , | Leave a comment

AKC Marketing wins three MarCom Awards, including Platinum

The 2011 MarCom Awards winners were released this week, and we are excited to announce that AKC Marketing took home three awards for the Special Event, Marketing Promotion Campaign and Brochure/Sales Promotion categories.  The MarCom Awards is an international creative … Continue reading

Posted in Advertising, Agriculture, AKC Marketing, AKC Propaganda, Latham Hi-Tech Seeds, Lely USA, Show and Tell Tuesday, Think Big. Market Bigger. | Tagged , , , , , , , , | Leave a comment

Fighting for an end to the F-word

A public service announcement launched by ONE, an anti-poverty advocacy group, has gone viral, causing quite a stir among the social media world. George Clooney, Jessica Alba, Bono, Ewan McGregor, Clive Owen and Kristin Davis are among the celebrities standing up … Continue reading

Posted in Agriculture, Social Media, Video | Tagged , , , , , , | Leave a comment

Latham Hi-Tech Seeds Celebrates National Bean Day

Who would have ever thought that “National Bean Day,” celebrated last week on January 6, would cause such a “stink?” The teams at Latham Hi-Tech Seeds and AKC Marketing did. Latham Hi-Tech Seeds, a valued client of ours, has a 64-year … Continue reading

Posted in Agriculture, AKC Marketing, Latham Hi-Tech Seeds, Show and Tell Tuesday, Social Media | Tagged , , , , , , , , | Leave a comment

Our robotic dairy client, Lely USA, earns front-page feature….and then some

Anytime you can get help a client receive feature coverage of their company on the business page of the state’s leading newspaper (and Web news site), that’s a good thing. When that story ends up running on the front page, … Continue reading

Posted in Agriculture, AKC Propaganda, Branding, Lely USA, Media Relations, PR, Uncategorized, Video | Leave a comment

An e-newsletter that mooooooves markets

AKC this month launched a digital newsletter for its client, Lely USA, delivered via opt-out email to more than 1,700 dairy industry professionals across the country. The publication title, called Lely Life, reflects the market position of the company – … Continue reading

Posted in Agriculture, Branding, Direct Marketing, Lely USA, Uncategorized | Leave a comment

A different kind of D.C. pork

As most marketing people know, the pork industry has been facing the daunting task of fighting public misinformation and misperceptions about eating pork during the H1N1 flu outbreak. Pork sales and prices have quickly declined as many consumers in the … Continue reading

Posted in Agriculture, PR, Uncategorized | Leave a comment

New Web site reflects client’s new company

The third generation of the Latham seed company family recently purchased and combined company assets to form a new company, Latham Hi-Tech Seeds. The company’s commitment to remain independent and provide an array of selective seed technologies to their customers … Continue reading

Posted in Agriculture, Latham Hi-Tech Seeds, Uncategorized, Web Development | Leave a comment

Latham Hi-Tech Seeds

This is a sample of display creative AKC produced for Latham Hi-Tech Seeds. This piece is used at ag industry events where crop growers assemble to talk about seed buying decisions and planting needs. This unit imparts the message of … Continue reading

Posted in Agriculture, Branding, Latham Hi-Tech Seeds, Place-based Marketing, Uncategorized | Leave a comment