In today’s society, we are constantly bombarded with various forms of advertising. Whether this is through more obvious streams such as print ads or TV and/or radio commercials, or less obvious grassroots marketing techniques such as a person’s T-shirt you read as you walk past an individual at the mall or the branded coffee mug you drink your beloved cup-o-joe out of every morning at the office, advertising is all around us and has a profound effect on a person’s buying decisions.
The evolution of advertising is a fascinating thing. Mashable recently created an infographic, The Evolution of Advertising: From Stone Carving to the Old Spice Guy, which highlights key moments in advertising’s long history, beginning with 2000 BC and the Egyptian’s invention of outdoor advertising where they carved public notices in steel.
As you can see, every new advertising trend has influenced the next generation. TV commercials heavily influenced viral marketing, viral and online marketing influenced QR codes, and so on.
So, how do we, as advertisers, use the very latest in advertising to break through the clutter and reach our targeted audiences?
A recent infographic posted on StumbleUpon, The Sneaky Psychology of Advertising, provides a deep look at the unique ways advertisers are reaching their customers and how those methods have changed over the years.
The infographic starts out by stating that every day, each of us is exposed to an estimated 3,000 to 10,000 brand exposures. Those are astonishing statistics that reiterate how important it is for businesses to be targeted and strategic in their advertising and marketing campaigns.
What sets your advertising apart? Are you making the necessary steps to ensure that in a world filled of ads, your product isn’t getting lost?