What a great time of year! Holiday lights line the streets, stores are full of frenzied shoppers, holiday plans are being made with loved ones and mail boxes are overflowing with cheerful holiday cards.
A couple of weeks ago, in honor of the holiday season, we shared with you one of our favorite holiday campaigns, the “Elf Yourself” Office Max campaign.This week, we thought we’d share yet another one of our favorites with you: Old Spice’s 2011 “Manta Claus” campaign.
Most of us are aware of Old Spice and their genius marketing campaign starring Isaiah Mustafa, aka: Old Spice man, with the “man your man could smell like” campaign. Take a look at the campaign’s first video:
This commercial launched a series of videos starring Old Spice man. Old Spice even developed a live tweet video campaign, which allowed Old Spice twitter followers to tweet at Old Spice for the chance of a personalized video response from Mustafa. The campaign was hugely successful, enough so to inspire a future holiday YouTube campaign.
For the 2011 holiday season, Old Spice man is back as Manta Claus, where he is responding to tweets and vowing to give gifts to all 7 billion people on earth. According to Old Spice man, “it is the very least he can do.”
Check out the first video of the holiday Manta Claus campaign:
We want to know, what’s your favorite holiday campaign or commercial?