‘Tis the season!

The AKC Holiday Tree

Here at AKC, we have officially gotten into the holiday spirit!

First thing this morning, we tuned our office radio to Lite 104.1, which has provided us with nonstop holiday music throughout the day in the background as we work.

This afternoon, we even took a few minutes out of our day to assemble and decorate the beloved office holiday tree (while sipping on some hot chocolate with marshmallows… yum!).

Being in the industry that we are, to us, the start of the holiday season also gives us a time to reflect and share some of our favorite holiday marketing campaigns.

Do you have a favorite campaign?

There is no doubt that one of the most successful viral marketing holiday campaigns in recent years to surface has been Office Max’s Elf Yourself campaign, which lets users turn headshots of family and friends into dancing or singing elves. Participants are then able to share their video creations via social media platforms or email. The campaign mixes the perfect combination of humor, timeliness and personalization, and has been a definite holiday hit for Office Max.   

In honor of the Elf Yourself campaign, we hope you enjoy the below video of the AKC tree decorating team of elves!

Happy Holidays from AKC!