As we mentioned yesterday, in honor of Social Media Week, we are sharing some of our favorite social media campaigns of all time.
Team AKC's favorite kitchen item
What’s your favorite kitchen gadget? I know around here, the prized possession in the AKC kitchen is our coffee maker that provides us with a freshly brewed cup of perfection (ie: coffee or tea) every morning, giving our marketing brains that extra jolt they need to get the creative juices flowing.
However, if we’re talking about our favorite social media kitchen gadget, the Blendtec blender takes the cake.
Will it Blend? has become a national YouTube and viral marketing phenomenon. The campaign showcases the Blendtec line of blenders with a series of short videos. These videos are based on a simple concept: will objects blend? A football kicking tea, lazer pointers, hockey puck and Wii remote are just a few of the items that have, in fact, been blended with a Blendtec blender.
Viewers are encouraged to suggest items the campaign series host, Tom Dickson, should blend on the Will it Blend? facebook page. The Will it Blend? website has the videos broken down into two categories: ‘try this at home’ and ‘don’t try this at home.’ Will it Blend? now boasts a blog and online store, allowing fans to purchase official campaign merchandise.
The perfect blend of humor and product performance makes this social media campaign creative genius.
Check out a couple of our favorite videos below from the Will it Blend? Campaign. For additional videos, check out the Will it Blend? YouTube page.
Will it Blend?: i-phone 3G
Will it Blend?: Dozen light sticks
What would you like to see Tom Dickson blend?
