Creativity is all around us. Many of us live and breathe it.
A month ago, we wrote about a creative Coca-Cola billboard and how they used Fukien tea plants and recycled coke bottles as the materials for the billboard.
The days of outdoor advertising merely being print and paper have long passed. Companies are getting more and more creative in an effort to make their messages stand out and garner attention.
A great example of this is through Warner Bros. Toronto‘s recent promotion of the new film, Contagion, starring Matt Damon. The film, based on a world-wide deadly disease epidemic, contaminated theatres this past weekend. To promote the film’s release, Warner Bros. Toronto went somewhere no one had gone before… to fungus and bacteria.
According to CinemaBlend.com, two larger than life Petri dishes were “decorated” with fungus and bacteria and hung in a Toronto storefront window. As the video below demonstrates, their goal was to “grow a one-of-a-kind billboard.”
Watch these billboards grow (warning: it might just make you want to go home and clean your house):
What is unique about your products, and how can you highlight your unique qualities through campaign print ads, TV commercials and direct mail pieces?
The Contagion billboard is a great example of, literally, getting down and dirty and relating to a product.
In what new ways can you help your target audience relate to your products?