So let’s call today Temptation Tuesday. What tempts you? Do you usually give in? What tempted you to click on our blog post today? We’re glad you did!
Temptation is defined as:
1. A desire to do something, esp. something wrong or unwise: “he resisted the temptation to call Celia”; “we gave in to temptation“.
2. A thing or course of action that attracts or tempts someone: “the temptations of life in New York”.
Have you ever heard of “The Stanford Marshmallow Experiment”? This experiment, first conducted in 1972 by psychologist Walter Mischel of Stanford University, was a study on deferred gratification. In the study, children are individually offered a marshmallow. If the child can simply resist from eating the marshmellow, he/she is promised two instead of one when the experimenter returns to the room. The children are left in a room by themselves, where they are TEMPTED to just dive right into the marshmellow. Check out the hilarious video below of these children trying to resist the temptation of their fluffy, white and delicious marshmallows.
What are some temptations the marketing industry faces?
In a recent Marketing Campaign Development blog post, the author weighs in on this. He urges people to not lose sight of their customers by becoming obsessed with the latest marketing temptations – the latest “sexy” or “hip” thing. He does not dispute the fact that there is most definitely a place for these things, but that everyone should remember who their audience is and plan their time and approach accordingly. He states that it is in fact the customer who will define what your marketing strategy should be, not the technology. By reading our customers, they will tell us the type of information and content they are looking for and which venues they prefer to use to consume the information.
So, what are you tempted to do today on this lovely Temptation Tuesday? Where will that temptation lead you…?