Monthly Archives: April 2011

The Royal Wedding Stirs Up the Social Media World

To no surprise, you’ll see that the Royal Wedding has taken over your Twitter timeline and your Facebook news feed today.  The big event has proven to be a prime example of how far technology has come and the power … Continue reading

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“Marketing to Men” Study Defies Stereotypes

It’s an ongoing debate in the world of advertising when determining on who to target for sales of big-ticket items – the men or women? Jacobs Media surveyed 13,140 male and female respondents of radio listener databases of 40 rock, … Continue reading

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How much “engagement” should you expect from your Facebook page?

As we’ve said before, just by having a Facebook fan page, it doesn’t mean that Facebook users will “like” it right away or even interact on the page – a new study by Visibli analyzed over 200 million Facebook Fans … Continue reading

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What’s a QR Code?

Have you seen one of the crazy codes pictured on the left yet? Lately, they’ve been gracing the pages of magazines, posters, business cards and even billboards. At AKC, we always look to embrace new technology that allows our clients … Continue reading

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National Newspaper Columnists’ Day

Did you know today is National Columnists’ Day? The National Society of Newspaper Columnists, sponsors and promotes today in support of columnists and journalists around the world, but this year it’s getting overshadowed by the infamous it tax day. Working … Continue reading

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AKC Marketing Wins “Best of Show” at 2011 PRIME Awards

Earlier this week, members of the AKC Marketing team joined others in celebration of this year’s best PR and corporate communications work at the 2011 PRIME Awards, held at the Science Center of Iowa in downtown Des Moines. While it’s … Continue reading

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Going Global

SEO (search engine optimization) – it’s a beast by nature in itself, then add international SEO to the mix and it becomes even more complicated. But it’s something that still needs to be recognized and acted upon by global businesses … Continue reading

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It’s Friday, Friday!

“It’s Friday, Friday,” not to state the obvious, but if you’re one of the 80 plus million people that have viewed Rebecca Black’s video “Friday”, you know what we are talking about. In March, her video became a viral-video sensation … Continue reading

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Making Mobile Work for Your Brand

As we’ve said before, now more than ever, it’s important to recognize the value of mobile marketing for your brand. It’s predicted that in the next few years, mobile internet usage will outnumber desktop connections. Personally, we’ve seen the evidence … Continue reading

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