Recognition, self-satisfaction, superiority – needs we all have and strive for and also the underlying reasons for why people and now companies might have the initiative to want to break world records.
Many companies have been jumping on the bandwagon lately and figuring out ways they can get their names into the almighty, Guinness Book of World Records. For instance, you’ve probably seen in headlines today that Lil Wayne crushed Oreo’s attempt at the most Facebook “likes” on a single post in 24 hours. And just last week Mitsubishi successfully broke 5 world records in 24 hours in effort to promote their all-wheel drive vehicles.
It’s definitely not a new feat as records are attempted and broken on an hourly basis, but with the world of social media there are a lot more people getting involved with the attempts and making it easier to publicize the endeavors.
Below are some notable campaigns worth taking a look at:
- #BeatCancer: A one-day pro-bono campaign that raised $70,000 for four nonprofit cancer organizations. The campaign set a Guinness World Record for the most widespread social network message in a 24-hr period with 209,771 mentions on Twitter, Facebook and blogs.
- Pilobolus and EMC: The two companies set a world record by fitting 26 people into a Mini Cooper. The idea of the record was to symbolize that a fully-loaded Mini Cooper is much like their new EMC VNXe (a unified storage system) that can pack in huge amounts of data.
- Evian’s Skating Babies: Evian water broke new ground with this commercial that went viral and broke the record for the most viewed online advertisement in history after racking up a total of 45, 166, 109 online views according to data from Nielsen and YouTube.
These records got us thinking at AKC about possibilities for our clients, do you have any ideas for world records that you’d like to take a stab at? The possibilities are endless!